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Mashhood Hussain
"frontend · 2026"
A redesign premium concept for the Hills Eye Wear by Iman Gadzhi
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Overview
Hills Eye Wear is a premium eyewear brand by Iman Gadzhi an entrepreneur known for a high-end, minimal aesthetic. The existing site didn't match that standard. This project is a full redesign concept: a bespoke e-commerce experience built with Next.js and GSAP, featuring a cinematic full-screen menu, smooth scroll, parallax product reveals, and fluid page transitions. Every detail from typography weight to motion timing was considered to match the brand's authority and taste.
Case Study
Iman Gadzhi's e-commerce site felt generic a standard template that clashed with his high-end personal brand. The design didn't reflect the premium, authoritative identity he had built, and was visually indistinguishable from any other online store.
Designed and built a bespoke e-commerce concept from the ground up custom navigation with a full-screen menu, GSAP-powered page transitions, smooth scroll, and editorial-style parallax effects. Every interaction was crafted to feel intentional and high-end, matching the tone of his brand.
The final site carries the weight his brand demands premium, deliberate, and unmistakably his. The motion design and layout elevated the product presentation, turning a generic storefront into an experience that commands trust and reflects his identity.
Tech Stack